Twitter Influence (And Lack Thereof)

twitterbirdThanks to TWITALYZER, I recently learned that I just don’t matter.

Twitalyzer analyzes the activities of any Twitter user using social media success yardsticks. Its metrics include (a) Influence score, a popularity score on Twitter (b) signal-to-noise ratio (c) propensity to ‘retweet’ or pass along others’ tweets (d) velocity – the rate one’s updates on Twitter and (e) clout – based on how many times one is cited in tweets.

Well, all my scores were low or higher, whatever was worse. Not one to get down easily, I dug into the report on how to turn this around. Here is what it said:

If you want to increase your influence in Twitter by 25%:

  • It is moderately important that you find more followers
  • It is moderately important that you make a few more friends
  • It is fundamentally importantthat you get other people to retweet you more often
  • It is fundamentally importantthat you retweet others more often
  • It is fundamentally important that you engage others in conversation more frequently
  • It is fundamentally important that you get others to engage you in conversation more frequently
  • It is somewhat important that you write more frequently
  • It is somewhat important that you convey more “signal” in your updates

I guess I have my homework clearly spelled out for me.