A new research report from Pew Internet & American Life, Internet Typology: The Mobile Difference, finds that wireless connectivity has drawn many users more deeply into digital life. The research also shows that 61% of the adult population does not feel the pull of mobility further into the digital world.
Pew defines two basic camps:
Motivated by Mobility
Five groups in this typology — making up 39% of the adult population — have seen the frequency of their online use grow as their reliance on mobile devices has increased. For these groups, growth in frequency of online use is linked not only to increasing broadband adoption, but to positive and improving attitudes about how mobile access makes them more available to others. Across the groups, a lot of variation exists regarding what these changes mean to users. Some find this extra connectivity a platform for self expression. Others are not entirely positive about ICTs’ impacts on their lives.
Stationary media will do
The remaining 61% of the adult population does not feel the pull of mobility — or anything else — drawing them further into the digital world. Across the five groups that make up this part of the population, several have a lot of technology at hand and have seen their tech assets grow in recent years. Yet ICTs remain on the periphery in their lives, suggesting that some adult Americans reach a plateau in their technology use. Some groups are content with this distant relationship to technology. For others, even a little modern gadgetry is too much.
Read this report for many important insights.