The Fairfax County Economic Development Authority has a great new website with lots of features, including content tagging. The redesign project was done by Balance Interactive and I was the project manager.
Content tagging supplements traditional navigation and groups related content together by key terms.
For example, the page http://www.fairfaxcountyeda.org/facts-maps-and-stats offers these tags: business expansion, business statistics, commercial real estate, office space, proximity to Washington, D.C., public schools, and telecommunications. Clicking on any tag gives you a results page with all the content tagged with the same term. The content can be pages, event listings, videos, photos, press releases and more.
This allows the EDA to cater to many user interests while still maintaining a streamlined main navigation structure. It also gives the site greater visibility for the terms, which just so happen to be closely related to FCEDA’s important keywords for search engine optimization.