Who uses social media?

Findings of the Online The Harris Poll, conducted between March 31 and April 1, 2009, show that 51% of Americans do not use Twitter or have a MySpace or Facebook account. 48% of adults have either a MySpace or Facebook page, with 16% of adults updating their page at least once a day. While the media may have found Twitter, only 5% of Americans are currently using it.

There are some substantial differences in who is and who isn’t using social networking:

  • 74% of those aged 18-34 years old have a Facebook or MySpace account and particpation rates decrease by age. Only 24% of those 55 and older have an account
  • 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older
  • Men and women use Twitter at the same levels (5% each), but women are more likely to have a Facebook or MySpace account (52% versus 45%)
  • Two in five people with a high school degree or less have a Facebook or MySpace account compared to 55% of those with some college and 52% of those with at least a college degree.

See the full report (PDF).