Free Webinar: Using Social Media for Crisis Communication

PRSA offers a free webinar on Tuesday, June 16, 3–4 p.m. EDT: Using Social Media for Disaster Response and Recovery Engage Your Publics Through YouTube, Twitter, Facebook, Flickr and Google Maps

In January 2009, the Obama Administration issued the now famous “transparency in government memo” that called on federal agencies to adopt practices and technologies that would enable a higher level of citizen participation in, and collaboration with, government. This PRSA FREE Webinar on social media offers a comprehensive view into how federal agencies successfully overcame institutional barriers to adopt social media and the benefits of engaging constituents through these tools.

Webcasted on June 16, 3–4 p.m., the seminar will highlight the experiences of the Federal Emergency Management Agency (FEMA) and discuss the successful ways in which FEMA uses social media to engage and inform emergency management partners and the public to be better prepared for disaster response and recovery. You will learn:

  • The role of social media in government transparency.
  • How to use YouTube, Twitter, Facebook, Flickr and Google Maps as public education tools.
  • The ins and outs of legal and IT security issues associated with new media.
  • Best practices for successful social media implementation.
  • The benefits of social media to your organization’s brand and reputation.

Get all the details.