How Marketers Are Using Social Media

88% of marketers in a March 2009 survey say they are now using social media to market their business.

Marketer’s Use of Social Media Tools
Social Media % Respondents Using
Twitter

86%

Blogs

79

Linkedin

78

Facebook

77

YouTube or other video

41

Social bookmark sites

38

Forums

38

StumbleUpon

28

Digg, Reddit or similar

26

FriendFeed

18

Source: Social Media Marketing Industry Report, March 2009

81% of all marketers indicate that social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. Half of participants reported that a major benefit of social media marketing is a rise in search engine rankings that often comes with increased efforts. Improved search engine rankings were most prevalent among those who’ve been using social media for years, with nearly 80% reporting a rise.

Benefits of Social Media Marketing (% of Respondents, multiple response OK)
Benefit % Responding
Generated exposure

81%

Increased traffic, subscribers, list

61

New business partners

56

Increased position in search rankings

52

Generated qualified leads

48

Reduced overall marketing expenses

45

Helped close sales

35

Source: Social Media Marketing Industry Report, March 2009