Free Whitepaper on Business Use of Facebook

With the recent update to Facebook Pages, many brands and businesses will be left wondering how they can best take advantage of this upgrade. The Advance Guard has collected some ideas and tips into a white paper, About Face, that can now be freely downloaded

HIGHLIGHTS

  • Optimizing Tabs for maximum effectiveness.
  • Strategies to increase activity on your Wall .
  • Choosing the right Applications to install.
  • Creating custom landing zones for newcomers.
  • Increasing viral spread of your brand, and things to avoid
  • Recruiting new Fans and engaging with existing ones.

Here’s a pdcast featuring the author: http://www.ontherecordpodcast.com/pr/otro/default.aspx?pgt=bloglist&pg=2#bloglistext10podcast_post24