One thought on “ROI of Social Media: Try this Calculator

  1. I had the pleasure of watching Justin explain this thing and at the end of the day, it teaches you that SM isn’t all about the numbers.

    This calculator generally proves that you are not going to make money through social media. However, with thoughtful planning, you can make money because of your social media efforts. What it doesn’t take into consideration is qualitative results – are you having valuable conversations with your customers? And as a result, are they spending more money with your company? Are you building brand trust which in turn is attracting more customers away from larger corporations. While it would be great if we could measure SM straight from the numbers, there is so much more involved that will benefit the bottom line.