Consumers are spending more time communicating online and smart organizations are embracing social media to be part of those conversations.
Are their risks? Yes.
- You cannot control the conversation
- Your mistakes are out there for all to see
There are risks associated with any relationship, be it personal or business, online or offline. You cannot control what the other person(s) in the relationship thinks, says or does. However, by engaging in relationships you have the potential to influence others and to reap rewards that you certainly would not have realized if you were not part of the relationship.
The reality is that as the general public clamors more for transparency and social media allows organizations to deliver.
People are going to talk about you. You can’t stop them by not participating. Your best option is to influence the conversation by participating. Companies that embrace and engage in social media are positioning themselves for long-term success.