Pick a Domain Name to Maximize Search Engine Optimization

Choosing a search engine-friendly domain name gives your website an edge. Getting top search engine rankings attracts target audiences, gets increased conversions and generates business. 

Tips for picking the right domain name:

  • Define the objective of your website
  • Define related keywords and use them
  • Use “.com”, the most popular extension for a domain name
  • Keep your domain name short and memorable
  • Don’t use hyphens or numbers (these work against the bullet above)
  • When possible, choose a domain name that has an exact match to a keyword or keyphrase that is commonly used by your target audience
  • Define more than one viable domain name and buy them all; point them all to your site