More Data on Growth of Mobile Web Use

According to AdMob research, 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers. More than 40% reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio.

User Media Consumption Patterns, iPhone and iTouch (January thru May, 2009, % of Segment)
Use mobile web more than they: iPhone Users iPod Touch Users
Use Web from computer 43.0% 43.9%
Watch TV 32.7 33.9
Read magazines 53.0 47.2
Read print newspapers 58.1 50.9
Listen to radio 45.7 40.9
Source: admob/comScore, July 2009

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