According to AdMob research, 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers. More than 40% reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio.
|User Media Consumption Patterns, iPhone and(January thru May, 2009, % of Segment)|
|Use mobile web more than they:||iPhone Users||iPod Touch Users|
|Use Web from computer||43.0%||43.9%|
|Read print newspapers||58.1||50.9|
|Listen to radio||45.7||40.9|
|Source: admob/comScore, July 2009|
Get more details at BusinessWire: http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090616005359&newsLang=en.