Twitter Study Reveals Plenty of ‘Pointless Babble’

Pear Analytics recently conducted a study on the use of Twitter. The study analyzed 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11 a.m. to 5 p.m. (CST) and categorized them into 6 buckets: News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value.

Results

  • Pointless Babble won with 40.55% of the total tweets captured
  • Conversational was a very close second at 37.55%
  • Pass-Along Value was third at 8.7% of the tweets captured
  • 11:30 a.m. and Monday’s have the most frequent tweets with Pass-Along Value
  • Spam was consistent all day, everyday, but was second-to-last on frequency
  • News was heavier at 2 p.m. and on Tuesdays
  • Conversational tweets were high between 2-4 p.m. throughout the study, and heaviest on Tuesdays

See the whitepaper about the study.