Profiling Social Media Users

Forrester Research has defined a vocabulary for defining the types of social media users. This presentation is an overview of their definitions:

Social Technographics Explained[gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-technographics-explained-1205848868863165-5&stripped_title=social-technographics-explained” quality=”high” wmode=”tranparent” ]

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They also have a neat online tool to determine where the people you want to reach fall within these types: http://www.forrester.com/Groundswell/profile_tool.html