Use of Mobile Video, Video Online Continue to Increase

According to new data from The Nielsen Company’s most recent Three Screen Report, the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing by 46 percent compared to a year ago.

June 2009 data shows that 134 million people watching video on the Internet spent on average 3 hours:11 minutes during the month doing so. The 15 million people who use mobile video in the U.S. spend on average 3 hrs:15 minutes each month watching video on a mobile phone.

Overall Usage Number of Users (in 000’s – Monthly Reach)
  2Q09 1Q09 2Q08 % Diff Yr to Yr
Watching TV in the home

284,396

284,574

281,746

0.9%

Watching Time shifted TV

82,297

79,533

62,240

32.2%

Using the Internet

191,035

163,110

159,986

19.4%

Watching Video on Internet

133,962

131,102

119,164

12.4%

Using a Mobile Phone

233,722

230,436

221,651

0.5%

Mobile Subscribers Watching Video on a Mobile Phone

15,267

13,419

9,004

70.0%

Source: The Nielsen Company, September 2009
  • 57 percemt of consumers with Internet access at home watch TV and go online simultaneously at least once a month.
  • Certain age groups also view online video more than others do – Adults 18-24 watch more than 5 hrs each month vs. Adults 65+ watching just over 1 hr of online video
  • Short form video (such as YouTube clips) still makes up most of online video viewing – 83 percent in May 09 – while name-brand TV network content comprises the majority of mobile video viewing
  • Younger demographics aren’t using the Internet as much as older demographics.
  • Mobile video viewing continues its upward trend, with over 15 million Americans reporting watching mobile video in Q2 2009. This is an increase of 70% versus last year – the largest annual growth to date
Video Audience Composition (2Q 2009)
 

Composition by Age

Audience 2-11 12-17 18-24 25-34 35-44 45-54 55-64 65+
On TV

10%

6%

8%

12%

14%

17%

15%

18%

On the Internet

6%

8%

9%

15%

19%

21%

13%

 9%

On Mobile Phone

 n/a

19%

12%

32%

20%

11%

5%

1%

Source: The Nielsen Company, September 2009

Get the complete report.