Cheap User Testing

User testing is one of the most insightful ways to determine if your website is effective, yet it is often not done due to the time and expense involved. Ge around these hurdles with UserTesting.com, testing for just $29 that takes an hour.

From the website:

We know usability testing is a pain.   It’s expensive and time-consuming. As a result, it doesn’t happen enough. That’s why we built UserTesting.com—we wanted to bridge the gap between no user testing and expensive user testing. UserTesting.com lets you “look over the shoulder” of people in your target audience while they use your website. And we make it fast, easy, and inexpensive, so you’re more likely to do it.

UserTesting.com has a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and a written summary.

Users are pre-screened to ensure they can follow instructions, stay on task and articulate their thoughts. They are also rated by previous clients. B y default, you can specify age, income, gender, and computer/Web experience. More specific targeting is possible but not as straightforward.