Visitors who arrive at a retailer’s site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link, according to a study by search marketing firm Engine Ready

The conversion rate from paid search is 2.03% versus 1.26% from organic search, according to the study, which is based on traffic to 26 e-retail sites in the 12-month period that ended June 30. 

Get all the details of the report, “SEO vs. PPC—The Final Round.”