Getting Started with Social Media

I recently had the pleasure to present at the CHESPRA spring conference. My keynote, “Getting Started: Listening & Developing Your Social Media Policy (PDF),” was aimed at helping school public relations professionals to successfully enter the social media space.

Key points:

  • Like any social interaction, you have to prepare and plan to engage in social media. You need to collect information to understand how to be successful.
  • 36% of the US population uses social media regularly. The number is growing.
  • Social media is a great place for public relations professionals to learn about their audiences. And, learning  begins with listening.