I have been on the lookout for social media role models, and so far two organizations have made it to my short list.
Kodak’s social media approach is lots of education, followed by a sensible list of rules. The social media policy (PDF) is a great primer on the value of social media and how to use it. The company focuses on being transparent, and sets simple boundaries for employees to follow.
I am looking for more role models to share. Let me know your favorites.