Facebook, YouTube Grow Market Share

New data on market share from BurrellesLuce in 2010 edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines & Social Networks:

  • Facebook has a 45.5 percent market share
  • MySpace has a 20.3 percent market share
  • YouTube is the only other social network with double-digit market share at 13.6 percent
  • Three additional sites attained market share of at least 1.0 percent: Tagged (1.7), Yahoo! Answers (1.1) and Twitter (1.0).

This is the seventh year that BurrellesLuce has produced rankings of top media, which are based on research it conducts twice a year. The latest social network rankings reflect data reported by Hitwise as of Oct. 31, 2009; blog standings mirror Technorati’s Authority scores for Nov. 6, 2009; the newspaper figures are compiled by the Audit Bureau of Circulations (ABC) for the six-month period ending Sept. 30, 2009, and the magazine numbers are ABC’s for the six months ending June 30, 2009.