How to Market on Facebook

I recently participated in the NTEN webinar: Become a Facebook Rockstar: Taking Your Show Worldwide!  The webinar offered nonprofits information about how they can use Facebook to gain awareness, build relationships with members and build donations. It was a good overview of best practices for how organizations should use Facebook.

Thanks to Forum One Communications presenters Andrew Cohen and Michaela Hackner for these insights:

  • Talk about your Facebook activities in other online locations and offline communications
  • Use Facebook Insights to track usage of your fan page
  • Post photos and videos whenever possible – these are more engaging than text
  • Use applications to enhance your presence

Are you on Facebook? What is working best for you?