I recently participated in the NTEN webinar: Become a Facebook Rockstar: Taking Your Show Worldwide! The webinar offered nonprofits information about how they can use Facebook to gain awareness, build relationships with members and build donations. It was a good overview of best practices for how organizations should use Facebook.
Thanks to Forum One Communications presenters Andrew Cohen and Michaela Hackner for these insights:
- Talk about your Facebook activities in other online locations and offline communications
- Use Facebook Insights to track usage of your fan page
- Post photos and videos whenever possible – these are more engaging than text
- Use applications to enhance your presence
Are you on Facebook? What is working best for you?