Data on Benefits of Social Media

According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, only 10% of companies are not engaging in any social media activity whatsoever.
  • 86% of companies plan to spend more money on social media in 2010
  • 54% of companies say the biggest barrier to better social media engagement is a lack of resources.
  • 25% of companies say that they have gained “real, tangible value” from social media; 60% say that they have gained “some benefit but nothing concrete”.
  • 73% of companies say increased brand awareness is a major benefit of social media, 71% increased customer engagement, 66% better brand reputation, 62% increased communication with key influencers

Full Econsultancy / bigmouthmedia Social Media and Online PR Report