Are we seeing the peak of another online trend? Video viewing online seems to be on the decline.
U.S. online video streams dropped month-over-month in December, according to Nielsen. 4 percent fewer videos were viewed in December than the previous month, and 0.7 percent fewer users consumed online video at all. This follows a strong growth pattern over the last two years.
Year-over-year, users streamed 11.8 percent more video during December 2009 than they did during December 2008. This is smaller growth than was documented for previous periods.
|Overall Online Video Usage (U.S.)|
|Metric||December 2009||Year-Over-Year (%)||Month-Over-Month (%)|
|Unique Viewers (000)||137,411||10.3||-0.7|
|Total Streams (000)||10,726,014||11.8||-4.0|
|Streams per Viewer||78.1||1.4||-3.3|
|Time per Viewer (min)||193.2||13.2||-3.4|
|Source: Nielsen VideoCensus|