Using a content management system for your website makes content tagging a breeze. Unfortunately, few sites seem to take advantage of this opportunity to make the site easier for users and create more saturation of keywords.
Content tagging is pretty simple. When you write something – a page, a post, any piece of content – you tag it with the relevant keywords. On this blog, those tags are listed beneath each post. At most websites, the tags appear below the content. Here is an example at The Animal Medical Center of New York: http://amcny.org/specialties-services
At other blogs and some websites, tags can also appear in a “tag cloud.” An example of a tag cloud is in the left column of the Balance Interactive blog: http://www.balanceinteractive.com/blog
Content tags do two great things for you.
First, they create instant sub-searches for your users. Clicking a tag takes the user to a page full of content with that tag. This allows you to expand your navigation well beyond the main navigational categories In the case of The Animal Medical Center, the tags represent keywords identified during search engine optimization (SEO) research – words they know their target audience uses to look for information.
This only works well if the tags are relevant to the content of the page. Your users are not served if clicking a tag takes them to pages that are not related to the word or, worse, to every page at the site.
Second, content tags increase you use of keywords at your website. Plus, they keywords are links, a double boost for SEO. Without having to use the same words over and over in your content, you simply tag the content with all relevant words. This makes those words appear with repetition at your site, giving you a boost in your search ranking for those terms.
It is easy, really.
Content tagging is something content management systems (CMS) are built to do. In addition to the visible user-helping tags, CMS systems use tags to connect content in great ways. This is how Amazon can tell you other things you might be interested in – items with the same content tags as the item you are looking at!
At The Animal Medical Center website, content tagging us used to list the appropriate vets on each service specialty page: http://amcny.org/cardiology Pretty neat, and really helpful to site users.
Despite all these benefits, I find many client who are hesitant to commit to content tagging. It may seem daunting, like yet another thing to do. But, it doesn’t take much more time than identifying a few key words for each page or post.
Give it a try.