According to comscore, in 2009 more people in the U.S. viewed more videos for longer periods of time. In December 2009, 86 percent of the total U.S. online population viewed video content. Americans also viewed a significantly higher number of videos in 2009 versus the prior year. The average online viewer consumed 187 videos in December 2009 (up 95 percent vs. year ago), while the duration of the average video viewed grew from 3.2 to 4.1 minutes.
|U.S. Online Video Market (Average Online Viewer)|
|December 2009||December 2008|
|Unique Viewers (Millions)||178||150|
|Videos Viewed (Billions)||33.2||14.3|
|Videos per Viewer||186.9||95.7|
|Minutes per Video||4.1||3.2|
|Source: comScore Video Metrix, February 2010|