More Americans Use Social Media

Almost half (48 percent) of Americans age 12 and  older have a profile on one or more social networking sites according to a new survey from Arbitron and Edison Research.

  • 78 percent of teens
  • 77 percent of those 18 to 24
  • 65 percent of those 25 to 34
  • 51 percent of those 35 to 44 

More Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers. Forty-two percent said the Internet was the “most essential,” while 37 percent chose television, 14 percent radio, and 5 percent newspapers. While television still leads among those over the age of 45, Internet dominates among those 12 to 24.

Sixty-two percent of homes with Internet access have wireless networks in their homes.

Growth of residential broadband has leveled off with 84 percent of home with Internet access having broadband connections.  The study also found the expanded use of mobile devices and in-car Internet may bring about the next wave of growth.

Full report.

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