Although there is no data that shows that creating a viral video helps make your message, brand or product successful, there is no doubt that more and more people are watching video online. So, any communicator should be interested in capturing a part of that audience.
There are millions of videos out there. What makes a video go viral – that is, what makes a video likely to be shared and viewed?
Here are some characteristics that characterize the most well viewed videos:
- Unique content
- Shows behavior that is shocking or unexpected for the context
- Captures an unbelievable moment
- Compelling or heart touching message