Here are some tips to help you get the most out of YouTube.
- Customize Your Channel: add your company’s branding, customize the colors, and add relevant information and links.
- Organize Content: create playlists to group relevant videos together
- Tag Content: Add tags to your videos
- Add Subtitles: use auto-captioning feature to add text captions, ensuring your content is accessible to anyone who’d like to watch it
- Engage: YouTube is a social platform, so be sure to check out other content on the site, favorite appropriate videos and connect with others
- Use YouTube’s Analytics Tools: monitor data on views, demographics, how users came across the video, and more
- Keep It Up: Even if you have no new videos, stay on top of comments, friend requests, add favorites, etc. to keep the channel active