NBC Launches Program to Encourage Social Media Buzz

NBC ensuring traffic on social media with “Fan It,” a custom-built network affinity program that rewards fans for promoting and interacting with the network’s 2010-11 programs. 

myNBC, Facebook, Twitter, MySpace and FourSquare will launch today at www.nbc.com/fanit. Just watching videos of “The Office” online or talking about “Community” or “The Biggest Loser” on Twitter, fans earn points.  The program is an outgrowth of a similar effort with “Community” earlier in the season.

Users redeem points for various perks such as exclusive access to early previews, NBC merchandise or discounts at the NBC store or big-ticket sweepstakes items, like an “Office” prop.

A social-media promotion this season for “Chuck” gave David Paul of Turlock, Calif., the chance to have his photo included in one of the title character’s flash-of-brilliance sequences in the May 25 finale.

“What better way to spread the word about our shows then with the help of our loyal fans,”stated Adam Stotsky, president, NBC entertainment marketing. He calls the effort a “win-win opportunity” that broadens the shows’ visibility.