Add Facebook “Like” Plug In

Facebook has just added several new developer tools, with the Like being singled out as the greatest impact for websites.

Web publishers can now include a “Like” button with each post or article on their sites. When visitors “Like” an article, it gets published to the news feeds of their friends on Facebook. This feature has the potential to drive a lot of new traffic to website content. If you publish press releases or blog posts online, you should consider using it.

Facebook social plugins are embeddable social features that can be integrated in your site with a line of HTML. Because they are hosted by Facebook, the plugins are personalized for all users who are logged into Facebook — even if the users haven’t yet signed up for your site.

The Like button enables users to post pages from your site back to their Facebook profile with one click. You can add a Like button to any page with an iframe tag:

There are a number of options for the Like button, including the option to include the names and profile pictures of the user’s friends who have also liked the page.

Once you have included Like buttons on pages, you can use other social plugins to turn those user interactions into more engaging experiences throughout your site. For example, you can use the activity feed plugin to show users a stream of the recent likes and comments from their friends on your site, and you can use the recommendations plugin to show personalized page recommendations to your users based on the likes and comments across your entire site.