What People Do with Their Mobile Phones

According to the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month period, 234 million Americans age 13 and older were mobile subscribers.

In an average month during the January through March 2010 time period, 63.7% of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1% of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6% of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase among mobil subscribers.  

Mobile Content Usage (3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009; Total U.S. Age 13+)
  Share (%) of U.S. Mobile Subscribers
  Dec-09 Mar-10 Point Change
Total Mobile Subscribers 100.0% .0% N/A
Sent text message to another phone 63.1% 63.7% 0.6
Used browser 27.5% 30.1%  2.6
Used downloaded apps 26.0% 28.6%  2.6
Played games 21.6% 21.8% 0.2
Accessed social networking site or blog 15.9% 18.7% 2.8
Listened to music on mobile phone  12.1% 13.2%  1.1
Source: comScore MobiLens, May 2010

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