According to the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month period, 234 million Americans age 13 and older were mobile subscribers.
In an average month during the January through March 2010 time period, 63.7% of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1% of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6% of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase among mobil subscribers.
|Mobile Content Usage (3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009; Total U.S. Age 13+)|
|Share (%) of U.S. Mobile Subscribers|
|Total Mobile Subscribers||100.0%||.0%||N/A|
|Sent text message to another phone||63.1%||63.7%||0.6|
|Used downloaded apps||26.0%||28.6%||2.6|
|Accessed social networking site or blog||15.9%||18.7%||2.8|
|Listened to music on mobile phone||12.1%||13.2%||1.1|
|Source: comScore MobiLens, May 2010|