White Paper: Best Practices for Online Newsrooms

TEKGROUP interviewed communications executives from Ford, Prudential, Vail Resorts, McAfee Software and Curves to learn about best practices in using the online newsroom to manage the communications efforts. The interviews resulted in a white paper that outlines more than 50 tips and tricks for leveraging your online newsroom. The white paper – Market Your Message – provides detailed pointers on how to use your online newsroom to create a centralized news hub for your organization by using email distributions, social media, and search engine optimization (SEO).