Social Media Use: Facebook Up, LinkedIn Down

Latest data from Nielsen  representing the 12 month period March 2009 and March 2010:

  • Unique visits to Facebook grew by 69 percent
  • Unique visits to Twitter grew 45 percent to Twitter
  • Visits to MySpace decreased, with its loss of audience increasing in speed compared with 2009 vs. 2008 numbers
  • LinkedIn and Classmates Online also experienced contractions in unique users
  • Globally, Nielsen estimates the audience for social networking grew by around 16.5 percent, reaching a total of 313 million users in March 2010.