Oreo Goes International on Facebook

Kraft Foods has given the Oreo cookies Facebook page a global look. Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.

Oreo facebook pageA new Facebook campaign for Oreo will salute a “world’s fan of the week” saluting a devoted Oreo consumer. The content is a mix of global and local material.

The mixture shows that the Oreo brand is in different states of development in different markets. Some elements are universal, however, like the selling of the cookie with the “twist, lick and dunk” ritual involving Oreos and a glass of milk.