Research on Social Media Use: It’s a Habit

The 2010 Social Media News Survey report by underscores the importance of the online newsroom to corporate communicators and amplifies the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

The survey – which specifically measured acceptance, use, and attitudes of social media tools to follow, share, and post news and information – garnered 545 responses from April 15 – May 30, 2010. Social media tools were used exclusively to solicit survey respondents.

Survey respondents indicate they are using social media tools habitually with almost 90% saying they use Twitter, Facebook, and blogs on a daily basis to follow/monitor news and information. Slightly less say they use the tools to share/recommend daily news and information (70%), with even fewer writing/posting news and information using social media tools (60%).

Download the 2010 Social Media News Survey report.