Online Video is HOT

New data from comScore shows that 183 million U.S. Internet users watched online video during the month of May. YouTube.com achieved record levels of viewing activity with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second, Microsoft Sites ranked third.+

Top U.S. Online Video Content Properties by Videos Viewed May 2010 (Total U.S. – Home/Work/University Locations)
Property Videos (000) Share of Videos (%)
Total Internet Audience 33,950,891 100.0 %
Google Sites 14,628,095 43.1
Hulu 1,174,844 3.5
Microsoft Sites 642,027 1.9
Vevo 430,257 1.3
Viacom Digital 346,755 1.0
Yahoo! Sites 336,314 1.0
CBS Interactive 333,189 1.0
Turner Network 331,897 1.0
Fox Interactive Media 328,492 1.0
Facebook.com 245,120 0.7
Source: comScore Video Metrix

Other interesting data from the report:

  • 84.8% of the total U.S. Internet audience viewed online video
  • The duration of the average online video was 4.3 minutes.

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