Communicators should position themselves as subject matter expert on twitter. This approach differentiates you for all the content-free tweets out there and puts you in a good place to influence the conversation on the topics that matter to you.
So, what does a subject matter expert tweet about?
A subject matter expert tweets original content – fact or opinion – in a clearly defined area of expertise. The subject can be broad or narrow, but it is defined and focused. Tweets are primarily original content; the subject matter expert generates conversation and does not merely retweet. This content should include references to the sources of your expertise, including your own business, if applicable.
A subject matter expert does not tweet:
- Status updates
- Shameless self-promotions