The process of searching for, selecting and hiring a public relations agency can be a challenge for most organizations. So, I was intrigued by a new business venture launched last week by PRSA NCC colleague Robert Udowitz.
In the launch announcement, the firm offer this promise: to “serve as an honest broker between the two sides to help establish effective and lasting client-agency relationships.”
RFP Associates is led by Udowitz and Steven Drake. The launch tool place during the Public Relations Society of America (PRSA) International Conference. Udowitz and Helen Sullivan, APR, Fellow PRSA, also affiliated with RFP Associates, outlined the firm’s philosophy and approach during a professional development session, “Best Business PRactices: Strategy, Writing and Managing the RFP Process.”
RFP Associates collects information about public relations agencies of all sizes and specialties.