LinkedIn Expands Company Pages

LinkedIn has upgraded its company profiles (called Company Pages) to offer businesses additional features and functionality.

The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. The new layout also lets companies feature product videos as well as targeted display advertising.

LinkedIn members visiting Company Pages can also post recommendations and reviews of products or services and those recommendations will appear in their own profiles as well. Businesses can also write and share their own endorsements.

Earlier this year, LinkedIn added the ability for members to follow companies on the site as they might follow other users on Twitter or “Like” a brand on Facebook.