Latest Data on Use of Location-Based Social Media

Just 4 percent of Americans use location-based services like Foursquare and Gowalla remains small, according to a report by the Pew Research Center’s Internet & American Life Project. The report is base don data collected in August-September 2010.

  • 4 percent of adult Internet users use location-based services at all, down from 5 percent of Internet users who said they used such services in May.
  • 6 percent of people who use social networking sites also used location-based services.
  • Men are twice as likely as women to use location-based services, and people between 18 and 29 years old were more than twice as likely to use them as any other adult age group.
  • Ten percent of Hispanics reported using location-based services, compared with 5 percent of blacks and 3 percent of whites.

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