White Paper: Using Social Media

The Evolving Use of Social Media is a white paper to guide organizations on how to use social media networking strategically. The white paper explores monitoring and measurement tactics to keep track of what people are saying about your brand online. Learn more about the different ways social media is being put to work across today’s organizations and how to effectively incorporate social media networking and monitoring into your communications plans.

The white paper is free, but you have to provide your contact information in order to access it.