Invest In Yourself this Year: Earn Your APR

If you aven’t already invested the time to earn the APR – accredited in public relations – credential, I highly recommend that you add this to your goals for 2011. The APR process is a great way to brush up on your skills and let the world know that you are a skilled, professional communicator.

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment. Details are at

DC-area communicators have a great prep program to tap into. PRSA-NCC has a terrific program that includes prep classes and mentoring. The next Jump Start class is scheduled for 2/12.  Register at:

The full day course focuses on numerous APR examination topics:

  • What to expect during the APR process
  • Ethics and Law
  • Communication Models and Theories
  • Research, Planning Implementation and Evaluation
  • Crisis Communication Management
  • Media Relations