Benefits of Social Media Vary by Generation

 40% of Americans have received a good suggestion for something to try as a result of their use of social media, 15% say they have made a connection regarding a job opportunity, and 9% say they have found a new apartment or house through their social media use.

This data comes from The Harris Poll of 2,331 adults surveyed online between December 6 and 13, 2010.

  • 65% of U.S. adults are using social media and say they have received a positive benefit from its use
  • 59% of those 18-33 say they have received a positive suggestion for something to try from their activity on social media
  • 44% of those 34-45 say they have received a positive suggestion for something to try from their activity on social media
  • 34% of those 46-64 say they have received a positive suggestion for something to try from their activity on social media
  • 19%  of those 65 and older say they have received a positive suggestion for something to try from their activity on social media

And there were negative impacts:

  • 43% of social media users say they have been offended by posts, comments or pictures they’ve seen
  • 26% say that unintended persons have viewed links or comments they’ve posted

Full report