You are online to connect with key audiences. How? Figure out their needs, their pain points and help to meet and solve them.
Some questions to ask yourself as you’re zooming in on the pain points and goals of your audience:
- What is the thing that challenges them most?
- What drives them nuts each day?
- What gets in the way of accomplishing their goals?
- What is on their list of goals, objectives or dreams they wish they could do but can’t afford?
- How can you partner with them for mutual benefit?
- How can you help?
The key is to focus on adding value in every aspect of marketing and communications. Adding value via compelling and relevant information, positive communications and simply “being there” can help you connect with your audience in a meaningful way.