Mobile Searching on the Rise

In case you been paying much attention to the growth of online access from mobile devises (aka you have no idea what your website even looks like from a mobile browser), here’s another reason to take notice. More and more folks are doing their searches on mobile – so your search engine exposure is increasingly getting you mobile visitors.
 
According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile web at least weekly, 57% use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month.
  • 81% of respondents reported evening use of mobile search at home
  • 80% reported weekend use
  • 59% reported use before work
  • 61% reported using mobile search at work

See the full press release for more details.