Join Carrie Hane Dennison, Balance Interactive’s Content & Usablity Director, in a free webinar that looks at how to incorporate content strategy into projects without blowing the budget or timeline.
This is a reprise of a presentation that Dennison gave at the 2011 IA Summit which earned great reviews from participants.
What You’ll Learn
- How to integrate content strategy into your process without throwing off the schedule or budget
- How to develop a content strategy document and a content worksheet that maps out the entire site and tracks progress
- Ideas on how to sell content strategy to your boss or clients
- How to involve others early in a project to increase ownership and buy in across all functions