What Journalists Want from Your Online Newsroom

TEKGROUP International has completed another survey of journalists to look at what they want from corporate online newsrooms. The analysis of about 1500 responses confirms that an online newsroom is  still an important way for communicators to reach out to media.   

A newsroom should contain

  • press releases (searchable, and organized by topic preferred)
  • PR contact information
  • Ability to sign up for email alerts
  • Breaking news and information
  • Links to social media sites

Further, the survey showed an increased use of mobile devices to access these newsrooms, making optimizing for mobile platforms increasingly important.

A free copy of the report is available in exchange for your contact information.

Image: graur codrin / FreeDigitalPhotos.net

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s