Moms Use Mobile

Woman with phoneAccording to the “21stCentury Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensable to moms. Smartphones among moms has risen 64% over the past two years.

68% of moms use smartphone while shopping. 46% say the most convenient time to receive information about a product is when they are in the store. 62% of moms use shopping apps to research or compare prices.

The top three social activities include:

  • Reading social newsfeeds (56%)
  • Updating her status (54%)
  • Reading answers to posted questions (48%)

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