According to the “21stCentury Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensable to moms. Smartphones among moms has risen 64% over the past two years.
68% of moms use smartphone while shopping. 46% say the most convenient time to receive information about a product is when they are in the store. 62% of moms use shopping apps to research or compare prices.
The top three social activities include:
- Reading social newsfeeds (56%)
- Updating her status (54%)
- Reading answers to posted questions (48%)