Wall posts are the primary way that businesses reach out to stakeholders on Facebook. Buddy Media recently completed a study to determine a set of best practices for posting on Facebook brand pages.
- Posts should be short . Posts between 80 characters or less had, on average, a 27% higher engagement rate than those with more than 80 characters
- Full-length URLs in posts had three times higher engagement (comments, likes) than shortened URLs
- Comments and Likes peaked on Thursday and Friday.
- Engagement rates are 20% higher than average outside of normal business hours
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