Measuring and Reporting on Public Affairs and Consumer Initiatives is a free wbinar offered on Wednesday, August 17 at 1 p.m. Register at: http://budurl.com/r5g2
As businesses continue to seek to improve efficiencies, public relations teams are increasingly asked about their impact on the overall organization. While outcomes are critical for driving this discussion, public affairs and consumer teams often have a more difficult time understanding who their key audiences are, how to monitor their impact, identify opportunities to engage with constituents and influence or change their perception—all while translating their findings back to business goals and objectives.
Presenter is Natasha Fogel, executive vice president, global measurement and analytics, StrategyOne
During the webinar you will learn how to:
- Help identify influencers, advocates and “bad”-vocates and determine their impact to your brand.
- Measure your public affairs communication and consumer initiatives when reporting to the head of PR, PA or the CMO and describe its impact on reputation.
- Demonstrate and commercialize research and measurement used by your team.
- Explore best practices and examples for managing the measurement process and how to leverage and repeat insights in future campaigns.