Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information, say the folks at useit.com. After looking at several research studies, the conclusion is that there is one indispensable element: focus.
“When writing for mobile users, focus their attention on the essential content.”
Mobile users have a small area to look at and are typically rushed . Short, quick and easy rules the day.
The first screen users see should strictly focus on the minimum information needed to communicate the top point.
Read the full analysis and insight at http://www.useit.com/alertbox/mobile-content.html